Phil Jackson Highlights NBA Icons in ‘Masters of the Game’: NPR

What does it take to become a legend in the NBA?

That’s the query renowned NBA head coach Phil Jackson explores in his latest book, Masters of the Game: A Conversational History of the NBA in 75 Legendary Players, which he co-authored with sports journalist Sam Smith.
The book delves into the iconic players who shaped the sport, prominently featuring Michael Jordan, who Jackson led to six championships.

“Many admired Michael Jordan for his resilience—he would get knocked down and get right back to the free throw line,” Jackson reflects. “In an era when players faced four games in five nights—a schedule that no longer exists—he could compete at the same intensity on the fifth night as he did in the first game of a series.”

Smith points out that success in the NBA is not solely about physical attributes. Shaquille O’Neal, standing at 7 feet 1 inch, was so physically overwhelming that he “could have been the best player ever,” according to Smith. However, he adds, Kobe Bryant, Shaq’s teammate, was more dedicated to the game.

“Kobe approached the game with seriousness because he lacked the same physical gifts. His hands weren’t as large as Jordan’s, which limited his ability to palm the ball and dominate,” Smith explains. “He was in the gym early and late, diligently honing his craft.”

Interview Highlights

On Jackson building trust with Michael Jordan without asking for favors

Jackson: It changes the dynamic when you start making requests. It shifts you into a position of receiving rather than influencing, which can create barriers. I recognized that as vital to my role as a leader and coach.

Smith: Phil wasn’t seeking favors from Michael; he genuinely wanted to aid his development. Over time, players seek two critical things from their coach: credibility and the ability to facilitate their growth. That’s why players trusted Phil and the system he implemented for their success.

On Smith’s 1991 book, The Jordan Rules, revealing gambling and bullying

Smith: I ensured that nothing I wrote would harm their lives, much like my commitment then. Michael has thrived since. The focus remained on basketball—everything else was personal. …

He thrived on being challenged. I’d point out, “Hey, Mr. Superstar, I noticed you missed six of your last eight free throws.” He’d reply, “Okay, I’ll show you,” and subsequently hit the next twelve. Many elite players respond to such challenges rather than constant praise.

On coaching Kobe Bryant

Jackson: Kobe was sensitive and took criticism hard. A crucial lesson was understanding that he didn’t appreciate comparisons to Michael [Jordan], even though his style mirrored Michael’s in many ways, influenced by Come Fly With Me, a video showcasing Michael’s prowess that profoundly impacted young kids like Kobe.

When Kobe first joined the Lakers, I assigned him a lead guard role, requiring him to set up plays and support Shaq, who was our primary focus. At times, he felt sidelined, thinking, “I need to explore my own game.” Gradually, we adjusted his role to align more closely with Michael Jordan’s, giving him greater freedom on the court.

On Kobe growing into a leadership role

Jackson: He aspired to be the team captain at just 22. I told him, “You’re missing out. Players inform me you stay isolated, always watching tape after games. To lead, you need to connect with your teammates.” He replied, “They’re into cars, girls, and music; my focus is basketball.” …

I began gifting him books like The Tao of Leadership, which addressed his development into a leadership position. Eventually, he blossomed into a remarkable leader and took it seriously.

On seeing Kobe a week before his tragic passing

Jackson: We reminisced about joyful times, discussing his children and how he coached a girls’ basketball team where [his daughter] Gigi excelled. … He frequently used helicopters, especially late-night flights from LAX to Orange County. … His loss is heartbreaking, yet his legacy thrives, inspiring young players who carry forward his drive and competitiveness.

On Dennis Rodman’s “bad boy” reputation and coaching him

Jackson: Dennis was a dedicated teammate rather than a divisive player. His likability among his peers was evident. He excelled not in shooting but in assisting, rebounding, and doing the gritty work while standing up for his teammates. Although not very communicative, I recognized his struggles with focus, reminiscent of certain youths I had encountered.

On being a coach

Jackson: It’s been a privilege to be in the NBA, surrounded by its people and to have played alongside championship-winning teammates while coaching players who aspire to be unselfish, cooperative, and competitive. The experience has been immensely rewarding.

Heidi Saman and Anna Bauman produced and edited this interview for broadcast. Bridget Bentz, Molly Seavy-Nesper, and Meghan Sullivan adapted it for the web.